Airfix

airfix是规模的塑料模型套件的最古老的英国制造商,已生产工具为大众市场自1952。玩具飞机产生了广泛的针对所有类型的尺度建模与学科如军用飞机,民用飞机,船舶,汽车,帆船,空间,数据包,立体模型和军用车辆。从梳子的模型飞机玩具飞机于1939由尼古拉斯科韦,匈牙利人最初由橡胶充气玩具难民。名称摩登被选中是因为过程...... (详细...)







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Airfix介绍

airfix是规模的塑料模型套件的最古老的英国制造商,已生产工具为大众市场自1952。玩具飞机产生了广泛的针对所有类型的尺度建模与学科如军用飞机,民用飞机,船舶,汽车,帆船,空间,数据包,立体模型和军用车辆。

从梳子的模型飞机

玩具飞机于1939由尼古拉斯科韦,匈牙利人最初由橡胶充气玩具难民。名称摩登被选中是因为过程的一部分涉及到产品的固定空气。科韦认为所有成功的企业应该有自己的名字在商业目录开始,因此名称Airfix出世。第二次世界大战期间,他转向生产塑料梳子后,又是英国第一家引入注塑机。

在40 Airfix被哈利弗格森接近(拖拉机制造商)做一个廉价的他的一个拖拉机,可以通过自己的销售团队作为宣传工具使用的模型。首先有问题的模型,因此决定在一系列的部分是由一组熟练工人组装。


这现成的拖拉机被证明是受欢迎的,弗格森允许Airfix生产玩具和卖Airfix的名字。很显然,更多的拖拉机可以出售,如果他们便宜,为此他们卖包凌乱的指示。这被证明是成功的,不久后,F.W.伍尔沃思走近Airfix表明,通过使用更稳定的聚苯乙烯塑料和聚袋与卡头,它将满足伍尔沃斯的2先令的零售价格。小规模的金后于1952。伍尔沃斯的买家开始要求更多的人,然后不久Airfix开始产生更广泛的模型套件–polybagged所有著名的喷火式战斗机模型出现从1953。

的摩登的繁荣与萧条

摩登的增长在整个60年代和70年代为塑料盒造型的爱好越来越受欢迎。的范围扩大到包括数字,火车轨道,配件,军用车辆,发动机,火箭,大经典的船,军舰,衬垫,现代汽车,老式汽车,摩托车,飞船和更多。

在上世纪80年代,塑料盒模型爱好进入衰退,这是归咎于一些诸如电脑游戏因素,精密压铸模型变得可用,在石油价格上涨(从而影响塑料的价格)和出生率下降。由于这个,和重大损失的其他玩具企业,玩具飞机,该公司被迫宣布破产,后被米尔斯买了。四年后,米尔斯将军决定放弃玩具在欧洲的生产导致市场上的玩具飞机回来。

这一次是由爱好产品组博登谁还拥有其他品牌如海勒买了(法国的塑胶盒制造商)和humbrol(造型油漆及辅料生产商)。

1995,博登然后出售爱好产品组(包括玩具飞机)到爱尔兰股权公司叫艾伦麦奎尔继续humbrol名义下经营。2006公司进入破产管理humbrol导致霍恩比爱好公司购买Airfix和humbrol品牌在同年十一月。

在霍恩比的爱好公司所有权

由于2007是一个巨大的投资计划的开始已着手重建品牌带来一些奇妙的高质量模型对市场。这种策略,以及一个完整的包装和说明更新已被证明是什么样的这和许多著名品牌需要爱,和全世界各地的歌迷们的反应非常积极。


这一战略的意义今天仍在继续,新的和令人兴奋的模式和主题丰富的来。摩登庆祝其第七十五周年和2014的希望和期待的是,它仍然是几十年来许多人生活的一个重要部分。



Airfix历史

Airfix is the oldest UK manufacturer of scale plastic model kits and has been producing kits for the mass market since 1952.  Airfix produces a wide range of kits aimed at all types of scale modellers with subjects such as military aircraft, civil aircraft, ships, galleons, cars, space, figures, dioramas and military vehicles.

From Combs to Model Airplanes

Airfix was founded in 1939 by Nicholas Kove, a refugee from Hungary who originally manufactured rubber inflated toys.  The name Airfix was chosen because part of the process involved fixing air into products.  Kove believed that all successful companies should have their names at the beginning of business directories and consequently the name Airfix was born.  After the Second World War he switched to producing plastic combs, and was the first manufacturer in the UK to introduce an injection moulding machine.

In the late 1940s Airfix was approached by Harry Ferguson (the tractor manufacturer) to make a cheap model of one of his tractors that could be used by his sales team as a promotional tool.  At first there were problems making the model, so it was decided to make it in a series of parts to be assembled by a team of skilled workers.


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This ready-built tractor proved to be popular and Ferguson allowed Airfix to produce them as toys and sell them under the Airfix name.  It soon became obvious that more tractors could be sold if they were cheaper, and to achieve this they sold the kits unmade with instructions.  This proved to be successful, and shortly after F.W. Woolworth approached Airfix suggesting that, by using a more stable polystyrene plastic and poly bags with a card header, it would meet the Woolworth's retail price of 2 shillings.  The small scale Golden Hind was launched in 1952.  Woolworth's buyers then began to ask for more subjects, then soon after Airfix began to produce a wider range of polybagged model kits – the all famous Spitfire model appearing from 1953.

The boom and gloom of Airfix

Airfix grew throughout the 1960s and '70s as the plastic kit modelling hobby became ever more popular.  The range then expanded to include figures, trains, trackside accessories, military vehicles, engines, rockets, large classic ships, warships, liners, modern cars, vintage cars, motorcycles, spaceships and more.

In the 1980s the plastic kit modelling hobby went into decline, this was blamed on a number of factors such as the introduction of computer games, precision die-cast models becoming available, a rise in oil prices (which affected the price of plastic) and declining birth rates.  Due to this, and heavy losses in Airfix’s other toy businesses, the company was forced to declare bankruptcy, and were later bought by General Mills.  Four years later, General Mills decided to abandon toy production in Europe resulting in Airfix coming back onto the market.

This time it was bought by the Hobby Products Group of Borden who also owned other brands such as Heller (the French based plastic kit manufacturer) and Humbrol (producer of modelling paints and accessories).

In 1995, Borden then sold the Hobby Products group (which included Airfix) to an Irish Holdings Company called Allen McGuire and continued to operate under the Humbrol name. In 2006 Humbrol Ltd went into administration resulting in Hornby Hobbies Ltd buying both the Airfix and Humbrol brands in November of the same year.

Under Hornby Hobbies Ltd. ownership

Since the beginning of 2007 a huge investment programme has been undertaken to rebuild the brand and bring some fantastic high quality models to the market.  This strategy, along with a complete packaging and illustration update has proved to be just what this famous and much-loved brand needed, and the response from all its fans across the world has been extremely positive.


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This strategy continues today, meaning plenty of new and exciting models and themes to come. Airfix celebrates its 75th anniversary in 2014 and the hope and expectation is that it will still be a strong part of many people’s lives for decades to come.



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